Dan Ortiz
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Games Room Etc. Banners

Games Room Etc. Banners

 

Award-winning banners help reinforce the Games Room Etc.’s unique aesthetic.

Project Category
Environmental Design
Illustration

Client
Associated Students Inc.

Team
Designer – Dan Ortiz
Creative Director – Dustin Glauser

 

background

Outfitted with pool tables, a mini bowling alley, an arcade, and more, ASI’s Games Room Etc. (GRE) prides itself in creating an environment “where students are able to relax and unwind from their daily class schedule.”

The GRE reached out to the Marketing, Design and Public Relations office in hopes of creating artwork to support their gaming-lounge atmosphere. Their brief: create four 48” x 150” vinyl banners depicting popular video game characters.

 
 
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approach

After finding reference pictures of the video games characters online, a series of concept sketches were produced. Subsequent office critiques narrowed down character placement/movement and strengthened the overall compositions.

 
 
 

moving forward

Once the final designs were selected, they were transferred over to marker paper and inked. Heavy experimentation was done with different color palettes in Photoshop. Meanwhile, regular check-ins were conducted with the client to ensure aesthetic goals were being met.

 
 
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final designs & implementation

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